About Bellamy Alden
We help organisations get lasting value from AI.
Most AI initiatives focus on tools and training. We focus on what happens after — helping your people build AI into their actual work, with the structure and ownership to keep it working over time.
Who we work with
Leaders who've tried the usual approach and know something's missing.
Our clients aren't starting from zero. They've invested in AI — tools, training, maybe a pilot or two. What they don't have is a way to make any of it stick.
Professional services firms
Consulting, legal, advisory and financial services — where people spend their days analysing, drafting and advising. Exactly the kind of work AI is already reshaping.
Where our methodology was built.
Mid-size teams and departments
Teams of roughly 50 to 250 people — large enough that AI use needs managing, small enough to move fast and see results quickly.
The sweet spot for real change.
Any organisation doing complex work with AI
If your people are making judgment calls with AI and no one has a clear picture of how it's going, what's working or what's at risk — we can help.
It's about the work, not the sector.
How we see it
Three things we've learned the hard way.
You can't outsource AI adoption. When AI capability is installed by outside consultants or driven by a central team, it doesn't take root. The people doing the work have to build the practices themselves — with support, structure and guardrails, but with their hands on the wheel.
Training isn't the bottleneck. Most organisations don't have a skills gap — they have a structure gap. People pick up AI fast when they have a real reason to use it and clear guidance on how. What's usually missing is the framework that turns individual learning into shared, reliable practice.
What isn't visible can't be managed. AI use spreads faster than most leaders realise. Without a way to see what practices exist, who owns them and whether they're working, you're flying blind — on quality, on risk and on value.
How we work
Five commitments we make to every client.
These shape how we run engagements, build our product and make decisions. They're specific enough to hold us accountable.
We start with your real work.
Not a generic framework or a maturity assessment. We look at how your people actually work with AI today and build from there.
We build alongside you, not for you.
Our job is to help your team build practices they own and can run without us. If we leave and everything stops, we haven't done our job.
We make progress visible.
Every practice has an owner. Every outcome is tracked. You can see what's working, what's stuck and what needs attention — at any point.
We keep it honest.
We don't inflate value claims or count adoption by tool licences. Success means observable changes in how your people work — with evidence you can stand behind.
We plan for what happens next.
AI doesn't stand still and neither does your organisation. Everything we build includes a rhythm for reviewing, adjusting and staying current as conditions change.
Founder
Fahed Bizzari
Fahed spent over a decade working with professional services firms — consulting, legal, financial advisory — helping them improve how they operate. When AI began changing knowledge work in early 2022, he went deep: building real workflows, running experiments and delivering one of the first in-person AI capability programmes in the world by February 2023.
What he saw, across every organisation he worked with, was the same thing. Firms were buying tools, running training, writing policies — and none of it was producing lasting change. The technology wasn't the problem. The problem was that no one was building capability from the inside out.
He started Bellamy Alden to take a different approach: work alongside the people doing the work, build practices they can own and keep, and put the structure in place to make it last.
“We'd been buying AI tools for eighteen months and had nothing to show for it. Three months into the programme, we had twelve working practices our teams actually owned — and a governance rhythm that meant I stopped worrying about what I couldn't see.”
Let's talk about where you are with AI.
Whether you're figuring out where to start or trying to make an existing investment stick — a conversation is the best place to begin.
We reply within one working day.